If you own a store and your product prices are too high, people will not buy your products. However, you have to consider the fact that different people are willing to pay different prices for the products depending on the amount of money they have. Coupons allow stores to charge different prices to customers and that is by offering discounts such as $10 off a $30, $10 off all prestige beauty. Discounts help them sell more than they would have with original prices.
How much can you save with coupons? The amount of money you can save by using coupons depends on how much effort you are willing to put in the couponing business. Not everyone redeems a coupon. Most of the consumers who receive a coupon for a certain product in the store or coupon shop do not use it at checkout. It is up to the customer and how much time and effort he or she is willing to put in inorder to save money.
Couponing has changed over the years. Today, a majority of stores are realizing that phones are the easiest and cheapest way to reach consumers all over the world. When the stores collect information on the consumers, they will know what the customer will be ready to pay and be able to offer coupons the right way. Coupons were regarded as analog way of performing business but that has changed over the years and its now being used by most businesses.